Tools and method for stakeholder engagement and community-supported development of cultural tourism initiatives: The SmartCulTour project

SmartCulTour sub-regional workshop

Cultural tourism has sometimes been seen as a sustainable alternative to the mass tourism excesses that became prevalent during the first growth stages of international tourism. However, many internationally renowned cultural sites have also experienced unbalanced and unsustainable growth. At the same time, there are many underexplored and undervalued cultural resources throughout Europe that could (a) help to alleviate pressure on primary cultural attractions and destinations, and (b) support regional (economic) development. In order to activate the potential of regional cultural resources in a sustainable manner, stakeholder engagement – and particularly community-participation – is essential. Within the SmartCulTour-project, financed through the Horizon 2020 research and innovation programme of the European Union, various tools and methods have been developed and tested with the specific view to assist in such stakeholder engagement and support sustainable destination planning and management.

In this workshop, a team of SmartCulTour experts will present a variety of tools and strategies. The topic and content of the workshop is seen as particularly relevant for regional destination management organizations, strategic planners, and NGO’s in the tourism and cultural sphere who often work on a scale that involves a multitude and variety of actors with varied interests. The session will be offered by various research experts from within the consortium.

The workshop will take place on Thursday 2nd of June 2022 from 9:30-13:00 in Leuven (Belgium). The sessions take place on the Social Sciences Campus of KU Leuven, at Parkstraat 45, 3000 Leuven. Participant registration and coffee break will take place in Zaal Couvreur (AGOR M01.E50) and the workshop presentations are offered in room SW 02.05.

Agenda

8:30
Coffee and Participant Registration

Location: Zaal Couvreur, AGOR M01.E50

9:30
Introduction to the SmartCulTour project

Bart Neuts (KU Leuven)

9:45
Design process crafting and the double-diamond design model

Bert Smit (Breda University of Applied Sciences)

10:00
Understanding destination characteristics and visitor motivations through decision-support systems: The SmartCulTour Platform

Dario Bertocchi (UNIVE)

10:30
Systems mapping and visitor flow mapping

Bert Smit (Breda University of Applied Sciences)

11:00
Coffee break

Location: Zaal Couvreur, AGOR M01.E50

11:30
Serious games to support stakeholder interaction: The SmartCulTour Game

Jessica Weber (Breda University of Applied Sciences)

12:00
Dynamic House of Quality to rationalize decision making

Simone Moretti (Breda University of Applied Sciences)

12:30
Destination Design Roadmapping

Bart Neuts (KU Leuven)

Registration

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