General

Exploring Scheldeland during international exchange visits

From 20 to 22 June, the Scheldeland Living Lab received representatives of the living labs of Huesca and Utsjoki as part of the SmartCulTour project. These exchange visits form part of the SmartCulTour goals of knowledge dissemination, cross-border collaboration and the sharing of best practices in sustainable cultural tourism development.

Together with local stakeholders of Scheldeland, Griet Geudens of Visit Flanders and Vanessa Ágata de Abreu Santos and Bart Neuts of KU Leuven welcomed the visitors and guided them around the three partner municipalities of Bornem, Puurs-Sint-Amands and Dendermonde, focusing on particular cultural heritage venues, key natural resources and slow transportation modes that serve as a connector of potential network nodes. The living lab managers and other delegates got to visit these sites and carried out brainstorming sessions to look at opportunities, potential and possible thresholds.

After a challenging arrival due to a security personnel strike at Brussels Airport and subsequent rerouting of flights, on Tuesday 21 June a full day was scheduled. After an introduction to the Scheldeland Living Lab and an ice breaker exercise between the participants, an electric bicycle tour took the visitors via multiple points of interest in Puurs-Sint-Amands and Bornem. Via the bicycle tour, the delegates were introduced to the extensive cycling node network in Flanders. First stop was the Fortress of Liezele, a fortification built in 1908 and now housing multiple recreational and tourist attractions in and around the fortress such as a B&B, an escape room, a museum, an ice skating pond (in winter), a barefeet walking path and various walking routes. Next, the group cycled to castle D’Ursel, built in 1761 and now serving primarily as an event location, and its castle park and further via the Scheldt dykes to the Notelaer, a beautiful pavilion in neoclassical style with a magnificent view on the river Scheldt and also originally belonging to the duke of D’Ursel. In summertime, temporary accommodation is offered at the pavilion in the form of five tree-hung tents.

From there, visitors made their way to the castle of Marnix de Sainte-Alegonde. While the location had been home to fortifications and castle-structures since the 10th to 11th century, the current castle is a romanticized rendition from the end of the 19th century. Closeby, the abbey of Bornem has been renovated and redeveloped to house a museum collection and offer both residential accommodation as event areas, with the immaculate library being a particular highlight of the tour.

After lunch, the group cycled to the village centre of Sint-Amands, on the Scheldt bank. Here they were introduced to the development plans of the village, and its central focus on both the tidal nature of the river and the artistic heritage of Sint-Amands, visible by both its link to historic writers and by some creative architecture in the village centre. From there, the bicycles were loaded onto a wagon of the steam train Puurs-Dendermonde and representatives got to ride on the renovated carriages and visit the steam locomotives and other carriages that are being restored and operated fully by volunteers. Participants were given an introduction to the organization and its working and participated in an exercise to map the sensory experiences of the trip.

On Wednesday 22 June, the representatives visited the city of Dendermonde where they received a guided tour and introduction to the legend of the horse of Bayard which is central to a procession being held every ten years, as well as some notable heritage sites such as the meat halls, the cloth halls (nowadays the city hall of Dendermonde), the justice palace and the beguinage, and the Dendermondse painting school. Afterwards Vanessa Ágata de Abreu Santos ran a workshop inviting the participants to conduct an emotions mapping exercise as part of a cultural mapping methodology.

SmartCulTour celebrates the Sustainable Gastronomy Day with a recipe book

The United Nations Educational, Scientific and Cultural Organization (UNESCO) and the Food and Agriculture Organization (FAO) and the UN General Assembly work to facilitate the observance of Sustainable Gastronomy Day, in collaboration with Member States, UN organizations and other international and regional bodies, as well as civil society, to observe the Day in raising public awareness of its contribution to sustainable development.

The UN General Assembly adopted on 21 December 2016 its resolution A/RES/71/246 and designated 18 June as an international observance, Sustainable Gastronomy Day.

The decision acknowledges gastronomy as a cultural expression related to the natural and cultural diversity of the world. As the COVID-19 pandemic is still unfolding across the globe, sustainable gastronomy – celebrating seasonal ingredients and producers, preserving wildlife as well as our culinary traditions – is today more relevant than ever.

As stated by the UNWTO, gastronomy is about much more than food. It reflects the culture, heritage, traditions and sense of community of different peoples. It is a way of promoting understanding among different cultures, and of bringing people and traditions closer together. Gastronomy tourism is also emerging as an important protector of cultural heritage, and the sector helps create opportunities, including jobs, most notably in rural destinations.

In SmartCulTour we wanted to pay a very special tribute to our local culinary traditions and have put together a booklet including recipes from the 6 Living Labs in the project: Huesca (Spain), Rotterdam (The Netherlands), Scheldeland (Belgium), Split (Croatia), Utsjoki (Finland) and Vicenza (Italy).

4th Huesca Living Lab meeting

The 4th Huesca Living Lab meeting, which took place on 13th June aimed to identify opportunities for innovation in the tourism sector; devise sustainable tourist solutions/services applicable to the territory of Huesca; build prototypes of sustainable tourist solutions/services and lay the foundations for a future «Sustainable Tourism Development Strategy for the Territory of Huesca».

The session was divided into two working groups and was structured in two phases. First, the participants identified and defined concrete areas of opportunity to design sustainable, people-based tourism services through different creativity techniques to devise solutions according to the areas of opportunity. Later, the groups transformed ideas into service concepts and built prototypes of concepts to share and assess together with the other groups. Finally, they discussed common needs for implementing service concepts in the future «Sustainable Tourism Development Strategy for the Territory of Huesca».

As a result of the session, two initiatives were proposed: one focused on a fun family nature weekend model and the other on a relaxing gastronomic experience with the kids. Both will be further developed in future Living Lab meetings.

International visitors in Rotterdam

From 1 to 3 June, the Urban Leisure & Tourism Lab Rotterdam received an international visit! Representatives of the living labs from Split and Vicenza visited our city as part of the European project SmartCulTour. Within SmartCultour the sustainable development of cultural tourism is central. This development takes place in six European living labs and the Urban Leisure & Tourism Lab Rotterdam is one of them.

Exchange

The exchange of knowledge and experience takes place between the living labs in Rotterdam, Split and Vicenza. Between 11 and 13 May the programme manager of the living lab Iris and Joël Ferdinandus of Rotterdam Partners visited the region and the city of Split. Curious about their visit? Read more about their experiences here. Each of the visits focuses on a different theme related to cultural tourism. In Rotterdam the focus was on placemaking, monitoring and benchmarking. The living lab managers and other delegates carried out assignments around these themes and, of course, held various discussions.

To the coast!

On Thursday 2 June, a full day was scheduled. First of all, a visit was paid to the Urban Leisure & Tourism Lab Rotterdam, located in Rotterdam South. The lab managers and stakeholders visited the different lab spaces and had the opportunity to ask questions about the ins and outs of the lab. Subsequently, the neighbourhood was introduced using the place exploration & sense making map by colleague Roos Gerritsma. This map gives users who do not have much background information about an area a better idea of it. With the help of questions that stimulate the senses and various assignments, users can form an image and even make recommendations about what should change in a neighbourhood or area in order to get a movement going.

After a morning in Rotterdam Zuid, the participants took the brand-new Hoekse metro line to Hoek van Holland. Hoek van Holland is one of the areas the Rotterdam lab focuses on during SmartCulTour. This coastal area is located 32 km from the centre of Rotterdam but is part of the municipality. After a delicious Dutch lunch, the participants were given a short introduction about the area and the current research by lector Ko Koens, researcher Annemarie van Klaveren and social designer Siobhan Burger. Using the place exploration & sense making map in Hoek van Holland, a better picture was painted of which challenges still exist in this area and ways of monitoring visitors and visitors to this area in a creative and qualitative manner were proposed.

Green & Creativity in Bospolder-Tussendijken

On Friday 3 June, the day will start in a completely different district of Rotterdam, namely Bospolder-Tussendijken. This is also one of the areas that the Rotterdam lab focused on within the framework of SmartCulTour. As a resident of the district, Joël Ferdinandus gave an extensive tour of the district, which borders on the historic Delfshaven district that already attracts many visitors. During the tour, the participants saw that BoTu has a lot to offer: diverse cultural offerings, food and drink from a hundred different countries, greenery and activity. After the tour, the participants discussed the challenges in the district and how this area can attract more cultural tourists in the future.

Valuable knowledge

The exchange has provided many new insights into the field of cultural tourism, visitor management, city marketing and hospitality. These insights will be included in the projects and collaborations that the Urban Leisure & Tourism Lab Rotterdam is running.

Sub-regional workshop in Leuven as part of the IAST biannual conference

From May 30th 2022 to June 3rd 2022 KU Leuven was the host to the biannual academic conference of the International Academy for the Study of Tourism, bringing together highly established tourism scholars such as prof. Dan Fesenmaier, prof. Larry Dwyer, prof. Bob McKercher, prof. Ulrike Gretzel, prof. Scott McCabe, prof. Pauline Sheldon, prof. Stefan Gössling and many others. The SmartCulTour project was presented as part of the main conference programme by Astrid Dickinger of Modul University, with a presentation on “Research avenues to contribute to the future of tourism” and by Bart Neuts, with a presentation on “Supporting regional tourism development through community-driven ideation”.

Furthermore, as part of the conference, on June 2nd the SmartCulTour consortium organized a first sub-regional workshop on the tools and methods developed within the Horizon 2020 programme to support stakeholder engagement and community-supported development of cultural tourism initiatives. Jeroen Klijs of Breda University of Applied Sciences presented the general introduction to the SmartCulTour project while Bart Neuts of KU Leuven presented the design process crafting stages and the double-diamond design model, as well as destination design roadmapping. Dario Bertocchi of Ca’Foscari University gave an overview of the SmartCulTour Platform and Simone Moretti of Breda University of Applied Sciences presented the dynamic House of Quality for supporting decision-making. Finally Bert Smit and Jessika Weber, both also from Breda University of Applied Sciences, gave a video presentation, respectively on systems and visitor flow mapping and on the SmartCulTour Game.

The session was presented live and also streamed online through KU Leuven’s institutional streaming service. Participants included interested parties from European cultural and tourism networks, local cultural heritage networks, academic institutions and knowledge centres, and regional DMOs.

SmartCulTour celebrates the World Environment Day

World Environment Day on 5 June is the biggest international day for the environment. Led by the United Nations Environment Programme (UNEP) and held annually since 1973, the event has grown to be the largest global platform for environmental outreach, with millions of people from across the world engaging to protect the planet.

On this occasion, our colleagues from the Scheldeland Living Lab have prepared the following text:

The great poet Emile Verhaeren called it ‘Wild and beautiful river Schelde’. His grave monument can be found in Sint-Amands, one of the many places where our new festival STROOM will be held during its first edition. The river was a source of inspiration for him more than a hundred years ago, and the Schelde remains so today.

Water is the origin of all life on our planet. It has an unprecedented power that gives life, and in the case of the Schelde Valley, nourishes a magnificent nature reserve. But water can also be devastating, as we saw last summer in the east of our country.

The Schelde valley is the setting for the Sigmaplan, the water management plan to protect our regions from flooding. As such, it is at the center of the climate discussion, a discussion that cannot be held by scientists and politicians alone. To really turn the tide, a broad social movement is needed. The indispensable voice of the artists can be heard within this movement.

STROOM originated with the Ghent Festival of Flanders, a festival that has kept its finger on the pulse of society for 65 years. Once again, we are linking our broad view of the world to our own environment and tackling a relevant theme. The Schelde region is our dream biotope for this new project.

Together with Rivierpark Scheldevallei, we are unlocking the hidden pearl of open space where nature and heritage abound. We follow the meandering river Schelde between Ghent and Antwerp. The journey takes us past picturesque villages and magnificent castles, which are connected by beautiful walking and cycling paths. STROOM lets artists speak, in a unique symbiosis between nature, culture, heritage and tourism. Together with the public and numerous local partners, we look forward to a sustainable future for this area, for our country and for the planet.

Veerle Simoens (Artistic and General Manager)

Sophie Detremmerie (Festival manager)

Utjoski, Scheldeland and Huesca Living Labs share success stories of sustainable cultural tourism

On 24 and 25 May, Utjoski’s living lab hosted one of the six exchanges programmed between the LLs of the SmartCulTour project. On this occasion, the Huesca and Scheldeland living lab managers and main stakeholders visited Finland to learn the methodologies and see the interventions made by their Finnish counterparts first hand. This was a great opportunity to share unique experiences to enrich and improve the quality of tourist services in the project’s regions.

On the first day, one of the main stakeholders of the Utsjoki living lab gave their visitors a guided tour to see the cultural and tourist attractions of the area and learn more details, in particular about the Sami culture that the Utsjoki LL is focusing on in their analysis. In the afternoon, the group tested the Placemaking Method for the first time in the project. The method uses a working dynamics approach to favour connexion between tourists and their surroundings and enhance the services they demand and the experiences they enjoy at their tourist destinations.

The next day was devoted to a working session with some of the LL stakeholders, giving the Spanish and Belgian teams the chance to learn more about the work in Utsjoki and exchange opinions with the Finnish participants. They all took part in a working meeting focused on improving tourist proposals previously designed for the territory. They also examined the major results of the tourist survey to identify the strengths and weaknesses of Utsjoki as a sustainable cultural tourist destination.

Scheldeland will be hosting the next exchange in June later this month, followed by another exchange in Huesca in October 2022.

The exchange visit in the Split Metropolitan Area LL

Between the 11th and 13th of May, Split Metropolitan Area Living Lab hosted the stakeholders from the Rotterdam and Vicenza Living Labs. Split Metropolitan Area consists of micro destinations in the coastal area, which are currently the hub, and rural regions that, although rich with heritage, experience significantly lower tourism demand. As tourism in the Split centre has reached its peaks organising alternative visitor experiences, i.e. flagship attractions, to pull in visitors, meet the needs of residents and develop more robust tourism activities in such places could be a solution.

As announced in the exchange preparation meetings, the program in Split focused on challenges associated with the marketing of sustainable cultural tourism, more precisely, the sustainable interpretation of both tangible and intangible cultural heritage. The main idea behind the program was to showcase two distinctive approaches (public vs private; more vs less successful) toward the organisation of cultural tourism visitor experiences in two distinctive yet neighbouring destinations and discuss the challenges and opportunities with visiting stakeholders.

The exchange program began on 11 May when visitors had the opportunity to enjoy the guided tour of the Diocletian Palace in the Split town centre (Photo 1). This was also an opportunity for hosts and visitors to meet and discuss the expectations from the two-day workshop in an informal atmosphere.

The exchange program began on 11 May when visitors had the opportunity to enjoy the guided tour of the Diocletian Palace in the Split town centre (Photo 1). This was also an opportunity for hosts and visitors to meet and discuss the expectations from the two-day workshop in an informal atmosphere.

On 12 May at 9 AM, hosts and visitors meet at the Faculty of economics, business and tourism to meet the Faculties management. Following a brief introduction, we visited the city of Sinj, where we were welcomed in «Alkarski dvori» by Ms Monika Vrgoč, the DMO manager. Ms Vrgoč introduced tourism development in Sinj while particularly focusing on the disparity between the potential for cultural tourism development and what has been done. Ms Vrgoč outlined the challenges associated with visitor experience design, sustainable interpretation and communication with visitors. During the presentation, the visitors posed questions. After the presentation, Ms Vrgoč took us to visit the Museum of Sinjska Alka, where she organised guided tourism and the projection of the documentary movie on the Alka knight tournament and the history of Sinj. Following, we visited the local church, i.e. sanctuary of the Miraculous Madonna of Sinj, and the local site with the roman monument representing what seems to be the first evidence of football in Europe, as recognised by FIFA. After the lunch break, Ms Vrgoč organised a visit to the recently built interpretation centre, which has not been opened for visitors due to the lack of consensus within the local government regarding who should take responsibility for management. This was followed by a short visit to the horse centre. We went back to «Alkarski dvori» where we discussed the challenges that were raised and questions that emerged during the visit (Photo 2).

On 13 May at 9 AM, we visited Stella Croatica privately owned experience centre in Klis. The centre is focused on the interpretation of Mediterranean customs, traditions and natural heritage. The place involves the (1) a small factory where dominantly employed local community members produce selected products (food, cosmetics) from locally grown ingredients; (2) the botanic garden with the majority of typically Mediterranean plants; (3) a distillery outlining the process of the development of cosmetics; (4) olive museum interpretation and education centre showcasing the process of the development of olive oil; (4) concept store; and (5) outlay of the traditional Dalmatian stone village where visitors can explore the village and enjoy the traditional gastronomy. We were welcomed by Mr Marin Jerković, who gave us 3 hours guided tour and explained the history and the vision for the centre’s future, their commitment to conservation, education, and benefit to the local community. The guided tour started in the factory, where visitors could see the production and packaging of some of their products and taste a Fig cake, their most famous pastry. Following, we were taken to the distillery, where Mr Jerković explained the process of the extraction of the lavender and immortelle essential oil, which has been used to create many of their product. The tour continued with the exploration of the botanic garden. He took us then to the interactive and educational olive oil museum, where he reflected on the history of olive oil and the extraction of oil from olives and provided some good insights on distinguishing lamp oil from virgin and extra virgin olive oil. The tour continued with a stop at the concept store and a visit to the interpretation of a traditional Dalmatian village. Within the village, Mr Jerković organised the tasting of their product and, after instruction on how to blend the tasts, left us to explore unique tastes for some time. After some 30 minutes, Mr Jerković returned, and the discussion began. While the visitor posed a question on how they plan to increase the number of visitors, Mr Jerković explained how visitor growth is not the primary focus of the experience centre as they are currently satisfied with the numbers. They are focused on diversifying offers and maintaining the quality of experiences. Some good points on market visibility of concept and branding were made.

Indeed, the exchange visit is considered a success as it provides insight into the complexity of the cultural-heritage founded visitor experience design and sustainable interpretation. The main lessons learned could be summarised as follows:

Indeed, the exchange visit is considered a success as it provided insight into the complexity of the cultural-heritage founded visitor experience design and sustainable interpretation. The main lessons learned could be summarised as follows:

  • Successful cultural tourism development requires the commitment and partnership of the relevant stakeholders.
  • The collaboration between DMOs and other stakeholders is crucial for sustainable experience design and interpretation.
  • The development of facilities and infrastructure requires the consensus of the local government and DMOs.
  • Cultural tourism businesses need a clear vision of a sustainable future and prioritise value and service quality over volume.
  • Sustainable valorisation of the cultural heritage requires emphasising the wellbeing of local communiteis and delivering transformative and memorable visitor experiences.

A roadmap for Hoek van Holland and Bospolder-Tussendijken

In April and May, stakeholders from Hoek van Holland and Bospolder-Tussendijken worked on a roadmap for both districts. Based on ideas and inspiration from earlier sessions, stakeholders worked to make a timeline more concrete, where interventions aimed at sustainable cultural tourism would be given a logical place. For the time being, the sessions were the last major brainstorming sessions within the framework of the European project SmartCulTour.

SmartCulTour in Rotterdam

The Urban Leisure & Tourism Lab Rotterdam is one of the six living labs participating in the European project SmartCulTour, which is funded by the European Commission within the framework of the H2020 programme. The aim of the living labs is to encourage networking between stakeholders in the tourism sector in order to develop best practices and innovative solutions for sustainable cultural tourism, which can then be shared with other European regions.

In recent months, several meetings have taken place in Hoek van Holland and Bospolder-Tussendijken. Neighbourhoods with great potential for the further development of sustainable cultural tourism. Want to know more about the meetings? Read here the article about the Serious Gaming sessions in the districts.

Hoek van Holland

On 14 April the roadmap session for Hoek van Holland took place in PLSTK-café. The session was a continuation of the previous sessions which focused on tools such as participatory system mapping, house of quality and serious gaming. The aim of the session on 14 April was to create ideas for the development of Hoek van Holland and at the same time to outline potential development paths.

New ideas are often difficult to come up with but are necessary to achieve innovations. We often revert to ideas from the past to try and make something new out of them. However, these ideas are often not very innovative. Wild ideas, on the other hand, can lead to innovations. To get to these wild ideas, the ‘ideation washing machine’ was used during the session. This is a tool that helps stakeholders to think out of the box and come up with wild ideas. Three elements were put in the washing machine, namely; the interventions from the previous sessions, elements that make Hoek van Holland the way it is and things that make the participants happy.

The elements were successfully mixed and worked out within a maximum of five minutes each. This resulted in new ideas, such as

– Various stories and experience routes

– Adding nature and gastro elements to a hip campsite

– Boulevard with balls; a lively boulevard with activities for young and old

– Various dining concepts such as: bunker in the bunker

Next, the stakeholders started working with the ‘Design Roadmapping Tool’. This tool can help areas to make conscious choices by stimulating discussion about:

– Developing types of experiences and what is missing for specific groups

– Timeline and prioritisation of interventions and ideas

– Who within an area, city should have a mandate.

By actually placing the roadmap on a long table, the stakeholders came up with nice timelines. As a follow-up to this session, the researchers involved in SmartCulTour will produce an action report that various participants can elaborate on in order to further perpetuate sustainable cultural tourism in the Hook of Holland.

Bospolder-Tussendijken

On 18 May, the roadmap session in Bospolder-Tussendijken took place at De Fruitvis. The session had the same set-up as the roadmap session in Hoek van Holland. Of course, this time stakeholders from Bospolder-Tussendijken joined the session.

The ‘ideation washing machine’ again produced interesting ideas during this session, such as:

– Route through the neighbourhood – discover the world through the diversity in BoTu

– Best Brewed Beverage Festival – brew or drink delicious drinks (alcoholic and non-alcoholic)

– BoTu: Bo-Toons – special carrying boards to create new walking lines across the water

– International Electric BBQ Event – driving around electric BBQ event.

What is striking about all the ideas is that they mostly have to do with food and drink or celebrating the cultural diversity of the neighbourhood. These interventions are all fairly small-scale, but they are a better fit with the neighbourhood, where many small entrepreneurs work and where many ideas come from the neighbourhood itself.

The second part of the session was again the application of the ‘Design Roadmapping Tool’. The three timelines that were set out all started with an easy-to-organise event (e.g. coffee crawl), and then developed into larger interventions that require more structural funds and/or infrastructure. The interpretation in terms of responsibilities and mandates differed per group.

Naturally, the researchers will also come up with a concrete action report for this week, with which various stakeholders from Bospolder-Tussendijken can get to work.

Wonderful challenges in Split

From 11 to 13 May, Programme Manager of the Urban Leisure & Tourism Lab Rotterdam, Iris Kerst and Joël Ferdinandus from Rotterdam Partners had the opportunity to participate in an exchange within the framework of the European project SmartCultour. Destination: Split! SmartCultour focuses on the sustainable development of cultural tourism. This development takes place in a total of six European living labs and the Urban Leisure & Tourism Lab Rotterdam is one of them.

Exchange

Exchange of knowledge and experience takes place between the living labs in Rotterdam, Split and Vicenza. Between 11 and 13 May Iris and Joel visited the region and the city of Split. At the beginning of June, the representatives of the various living labs will travel to Rotterdam, after which the final visit to Vicenza is planned for September. Each of the visits will focus on a different sub-theme related to cultural tourism. During the visit to Split, for example, the focus was on the challenges faced by the various stakeholders in the Croatian lab.

Visit to Sinj

Split is booming! More and more visitors from France, the United Kingdom and the Netherlands, among others, are finding their way to the place. This results in high visitor numbers. It is predicted that in 2022 Split will receive more tourists than ever before. Researchers from the University of Split, together with stakeholders from Split and the surrounding area, are looking into how to further develop cultural tourism in order to entice visitors to visit other places in the region in the future.

One of these places is Sinj, a village 35 kilometres north of Split. Sinj is mainly known for its church and the painting of the ‘Miraculous Madonna of Sinj’. The painting was made by an unknown painter and dates from the 15th or 16th century. According to the stories, the painting caused the Croatians to win the battle against the Turks in 1715. After that, the Madonna has caused many more miracles. The Madonna is the cause of much religious tourism, since there are many pilgrimages that pass through Sinj.

Sinj is also known for its Sinsjka Alka. An equestrian competition that has been held every first Sunday in August since 1715. The aim of the competition is for the riders to pass their lance through a ring (alka). The riders receive points for this. The contest still attracts thousands of visitors every year. The creation of the Alka museum means that visitors can now learn more about Alka all year round.

Stella Croatica

On Friday 13 May, a visit to Stella Croatica was planned. Stella Croatica is an Experience Centre in Klis where you can experience all things Dalmatian. Artisanal foodstuffs, health and beauty products are produced on the estate. Visitors can see the whole process of developing the products and learn more about the production in the museum. The production is done by local people, which makes Stella Croatica of great local importance.

Stella Croatica is a good example of craftsmanship in its purest form. After the interesting tour, there was a brainstorm with the account manager of Stella Croatica. The brainstorming highlighted the importance of the value of quality. Stella Croatica has good visitor numbers and is thinking about how to continue to combine the growing visitor numbers with good quality products and tours. A great challenge!

Valuable knowledge

The exchange has provided many new insights into the field of cultural tourism, visitor management, city marketing and hospitality. These insights will be included in the projects and collaborations that the Urban Leisure & Tourism Lab Rotterdam is running.

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