On 27 and 28 of June, 2023, the SmartCulTour consortium collaborated with the European Research Executive Agency and its 5 Horizon 2020 sister projects IMPACTOUR, SPOT, TeXTOUR, Be.CULTOUR and INCULTUM in the organization of the International Conference on Cultural Tourism Advances. KU Leuven served as the host institution for the conference.
The first day of the conference programme consisted of academic sessions in which the state-of-the-art in cultural tourism advances was highlighted, as supported by the findings of the six projects. The conference was happy to welcome keynote speeches by Prof. Greg Richards (Tilburg University) and Ms. Milena Popova (Europeana).
The second day started with a keynote speech of Dr. Ronald de Bruin (COST – European Cooperation in Science & Technology) and focused on policy sessions. Apart from demos on the developed tools and methods of the six projects, the day introduced a panel session with valuable contributions by Oriol Freixa Matalonga (UNESCO), Iulia Niculica (ETC), Manos Vougioukas (ECTN), Graham Bell (Europa Nostra), Christina Sarvani (DG RTD), and Mariachiara Esposito (DG EAC).
The SmartCulTour project was happy to contribute to the final conference of its sister project IMPACTOUR in Madrid on 20-21 June 2023. The SmartCulTour project coordinator Bart Neuts, provided a presentation on «Data collection for sustainable cultural tourism – Experiences from SmartCulTour» in the panel on «Good practice in data gathering – beyond the Impactour Tool.»
On the 1st of June, the final Scheldeland Living Lab meeting took place at Fort Rozenbroek in Dendermonde. Together with the steering committee of the Living Lab, the conclusion of the project was celebrated and a final project plan was drafted, focusing on the operationalisation of the ‘Scheldeland in Beweging!’ product proposal that was developed within the working group. The project proposal discussed modular connections and attraction linkages, accessibility, limitations and opportunities, prospective market demand, competitive positioning, and marketing approaches. This project proposal (written in Dutch to serve the local stakeholders) can be found here.
From October 19th 2022 to October 22nd 2022 Krk, Croatia, was the host of the 15th International Conference for Cultural Tourism in Europe, organized by the European Cultural Tourism Network (ECTN) around the topic “Relaunching European Tourism through Cultural Heritage & Digitalisation”. Within the framework of this conference, on Thursday October 20th the SmartCulTour consortium organized its second sub-regional workshop on the tools and methods developed within the Horizon 2020 programme to support stakeholder engagement and community-supported development of cultural tourism initiatives.
Bart Neuts of KU Leuven presented the design process crafting stages and the double-diamond design model, Jessika Weber of Breda University of Applied Sciences gave a presentation on the SmartCulTour Game, Simone Moretti, also of Breda University of Applied Sciences, presented the dynamic House of Quality for supporting decision-making. Finally Blanka Šimundić of the Faculty of Business, Economics and Tourism of the University of Split, presented the process of indicator selection and impact measurement in order to measure and monitor the sustainability of cultural tourism.
was presented live and also streamed online by the organizers and was framed within other sessions organized by colleague Horizon-projects IMPACTOUR and ReInHerit. As such, the SmartCulTour tools and methods could be discussed within wider academic achievements of European research projects and useful synergies were created with other participants. The public included many important professional networks such as the European Travel Commission, Europa Nostra, the European Association of Archaeologists, interpret Europe, Europeana, the Centre for Industrial Heritage, representatives of the European Commission and a number of academics from various institutions.
From 20 to 22 June, the Scheldeland Living Lab received representatives of the living labs of Huesca and Utsjoki as part of the SmartCulTour project. These exchange visits form part of the SmartCulTour goals of knowledge dissemination, cross-border collaboration and the sharing of best practices in sustainable cultural tourism development.
Together with local stakeholders of Scheldeland, Griet Geudens of Visit Flanders and Vanessa Ágata de Abreu Santos and Bart Neuts of KU Leuven welcomed the visitors and guided them around the three partner municipalities of Bornem, Puurs-Sint-Amands and Dendermonde, focusing on particular cultural heritage venues, key natural resources and slow transportation modes that serve as a connector of potential network nodes. The living lab managers and other delegates got to visit these sites and carried out brainstorming sessions to look at opportunities, potential and possible thresholds.
After a challenging arrival due to a security personnel strike at Brussels Airport and subsequent rerouting of flights, on Tuesday 21 June a full day was scheduled. After an introduction to the Scheldeland Living Lab and an ice breaker exercise between the participants, an electric bicycle tour took the visitors via multiple points of interest in Puurs-Sint-Amands and Bornem. Via the bicycle tour, the delegates were introduced to the extensive cycling node network in Flanders. First stop was the Fortress of Liezele, a fortification built in 1908 and now housing multiple recreational and tourist attractions in and around the fortress such as a B&B, an escape room, a museum, an ice skating pond (in winter), a barefeet walking path and various walking routes. Next, the group cycled to castle D’Ursel, built in 1761 and now serving primarily as an event location, and its castle park and further via the Scheldt dykes to the Notelaer, a beautiful pavilion in neoclassical style with a magnificent view on the river Scheldt and also originally belonging to the duke of D’Ursel. In summertime, temporary accommodation is offered at the pavilion in the form of five tree-hung tents.
From there, visitors made their way to the castle of Marnix de Sainte-Alegonde. While the location had been home to fortifications and castle-structures since the 10th to 11th century, the current castle is a romanticized rendition from the end of the 19th century. Closeby, the abbey of Bornem has been renovated and redeveloped to house a museum collection and offer both residential accommodation as event areas, with the immaculate library being a particular highlight of the tour.
After lunch, the group cycled to the village centre of Sint-Amands, on the Scheldt bank. Here they were introduced to the development plans of the village, and its central focus on both the tidal nature of the river and the artistic heritage of Sint-Amands, visible by both its link to historic writers and by some creative architecture in the village centre. From there, the bicycles were loaded onto a wagon of the steam train Puurs-Dendermonde and representatives got to ride on the renovated carriages and visit the steam locomotives and other carriages that are being restored and operated fully by volunteers. Participants were given an introduction to the organization and its working and participated in an exercise to map the sensory experiences of the trip.
On Wednesday 22 June, the representatives visited the city of Dendermonde where they received a guided tour and introduction to the legend of the horse of Bayard which is central to a procession being held every ten years, as well as some notable heritage sites such as the meat halls, the cloth halls (nowadays the city hall of Dendermonde), the justice palace and the beguinage, and the Dendermondse painting school. Afterwards Vanessa Ágata de Abreu Santos ran a workshop inviting the participants to conduct an emotions mapping exercise as part of a cultural mapping methodology.
From May 30th 2022 to June 3rd 2022 KU Leuven was the host to the biannual academic conference of the International Academy for the Study of Tourism, bringing together highly established tourism scholars such as prof. Dan Fesenmaier, prof. Larry Dwyer, prof. Bob McKercher, prof. Ulrike Gretzel, prof. Scott McCabe, prof. Pauline Sheldon, prof. Stefan Gössling and many others. The SmartCulTour project was presented as part of the main conference programme by Astrid Dickinger of Modul University, with a presentation on “Research avenues to contribute to the future of tourism” and by Bart Neuts, with a presentation on “Supporting regional tourism development through community-driven ideation”.
Furthermore, as part of the conference, on June 2nd the SmartCulTour consortium organized a first sub-regional workshop on the tools and methods developed within the Horizon 2020 programme to support stakeholder engagement and community-supported development of cultural tourism initiatives. Jeroen Klijs of Breda University of Applied Sciences presented the general introduction to the SmartCulTour project while Bart Neuts of KU Leuven presented the design process crafting stages and the double-diamond design model, as well as destination design roadmapping. Dario Bertocchi of Ca’Foscari University gave an overview of the SmartCulTour Platform and Simone Moretti of Breda University of Applied Sciences presented the dynamic House of Quality for supporting decision-making. Finally Bert Smit and Jessika Weber, both also from Breda University of Applied Sciences, gave a video presentation, respectively on systems and visitor flow mapping and on the SmartCulTour Game.
The session was presented live and also streamed online through KU Leuven’s institutional streaming service. Participants included interested parties from European cultural and tourism networks, local cultural heritage networks, academic institutions and knowledge centres, and regional DMOs.
In November 2021 and February 2022, two advisory board sessions were organized in Living Lab Scheldeland, with the explicit purpose of presenting the community-led ideation to local policy makers.
The first session on 22 November 2021 took place in hybrid fashion, both real-life in CC Binder in Puurs-Sint-Amands and via Microsoft Teams. In this session, the project ideation canvases of the three subgroups – as developed in the fourth workshop – were summarized in a PowerPoint presentation and presented to the advisory board by selected members of the workgroup. The three prospective project to be presented were:
“Scheldeland in beweging” (i.e. Scheldeland in motion): family-focused and group-based active weekends, linking different cultural heritage attractions and particularly focusing on one of the last remaining steam trains in Belgium;
“Scheldeland, goed gezien” (i.e. Scheldeland, well seen): a sensory route for people with visual impairments, with slow modes of transportation;
“Scheldeland, vanuit de hoogte” (i.e. Scheldeland from above): nature ‘hangouts’ with landmark values, particularly focusing on a lookout platform at the Scheldt river turn, linked to cycling routes and bird breeding grounds.
A House of Quality matrix was used by policy makers on various level in order to scare the different initiatives on different priorities and needs, leading to aggregated scores for the three proposals.
After the meeting, the scores were analyzed and reported to the participants, with “Scheldeland in beweging” receiving the highest average score. In a next advisory board session on February 2022, the different proposals and their respective scores were discussed and “Scheldeland in beweging” was unanimously seen as the initiative to prioritize, considering multiple recognized benefits. In the remainder of the meeting, a customer journey was mapped out in order to identify further needs in product development and help to plan future workshop meetings.
In autumn 2021, 4 working group sessions were organized in quick succession in the Scheldeland Living Lab, on 6 September, 13 September, 20 September and 4 October. The flow of the workshops was designed following a double-diamond session model for co-creative ideation.
The first workgroup session took place in-person in CC Binder in Puurs-Sint-Amands on 6 September 2021 and brought together local stakeholders from the three municipalities of Dendermonde, Bornem, and Puurs-Sint-Amands. The main aim of this first meeting was (a) to serve as an ice-breaker, (b) to get acquainted with each other and the project goals of SmartCulTour, and (c) to discuss the context of Scheldeland from the perspective of the three identified domains (‘Heritage & Culture’, ‘People & Society’, ‘Nature & Water’). A sticky notes sorting game was adopted in order to link the particularities (opportunities and challenges) of the three domains with the situation in Scheldeland.
The second workshop took place physically at the Sint-Bernardus Abbey of Bornem on 13 September 2021. The focus here is on the “What if…” question. As a first step, the living lab participants were given a presentation of the UN SDGs and trends in order to inspire them to work within the framework of the new paradigms and holistic systemic design thinking. Starting from the general context defined in the first workshop, participants now narrowed down the opportunities and challenges to three challenges (one of each domain: ‘Heritage & Culture’, ‘People & Society’, ‘Nature & Water’) to be focused on in the remaining sessions.
In workgroup meeting 4, which took place in Puurs-Sint-Amands on 4 October 2021, the ideas that originated at the end of the previous session were further refined, focusing on specific questions such as: What’s the objective? Who is the target group? Who are primary/secondary stakeholders? What are advantages/disadvantages? For each cultural tourism initiative, a project initiation canvas was completed which outlined further steps to be taken.
On 21-22 October 2021, Hong Li (University of Lapland), Simone Moretti (Breda University of Applied Sciences) and Bart Neuts (KU Leuven) participated in the 14th International Conference for Cultural Tourism in Europe ‘Regenerating European Tourism through Culture, Heritage & Creativity’, organized by the European Cultural Tourism Network in Athens (Greece).
Hong Li presented some of the tools that were developed under WP7 (Deliverable 7.1) for stakeholder participation and engagement under the title ‘New Tools and Methods for Cultural and Creative Sector and Industries to Engage with Cultural and Creative Tourism Development – Case SmartCulTour’. In ‘Bourdieu’s capitals theory and community resilience: an example in the field of walking tourism’, Simone Moretti focused on some examples discussed in WP3 (Deliverable 3.1 and 3.2), particularly Migrantour and Hôtel du Nord, as interventions to improve community resilience in the sense of Bourdieu’s social capitals theory. Finally, Bart Neuts linked SmartCulTour’s WP4 and WP6 by presenting the theory and methods of surveying resident support as a preamble to tourism development and an initial step towards bottom-up participation via living labs in ‘Resident support for regional tourism development through cultural and natural tourism’.
The presentations were followed live on the event, as well as being streamed and recorded by the organizers for further dissemination.
On 7 October 2021, Bart Neuts (KU Leuven) spoke at the webinar ‘Regenerating & Creating Positive Spaces for our Towns’, organized by the Irish Walled Town Network (IWTN) and The Heritage Council on the topic of ‘Cultural tourism interventions for heritage-led generation’. The presentation was based on the typology of cultural tourism interventions that was the outcome of SmartCulTour’s WP3 (Deliverable 3.1 and 3.2) and was aimed at providing participants information on the workflow followed to collect the case studies as well as the main lessons learnt from the 107 case studies in terms of their general context, objectives, required resources, impacts and success conditions.