Lapland

The inception meeting of the Lapland Living Lab was held on 12 February in Holiday Village Valle in Utsjoki with 8 on-site participants and 4 online participants. The meeting started with an introduction to the SmartCulTour project. Followed by this, UNESCO gave a presentation about their role in the project, which is to provide their own expertise in the development of sustainable cultural tourism to fit local needs in Utsjoki and other living labs of the project.

The participants wished to hear from UNESCO about how they have developed sustainable cultural tourism in the rest of the world, for example in tourism companies in other countries. These will be discussed in the future meetings.

Taking a participatory approach, we engaged the participants in discussing the development of sustainable cultural tourism using a number of design activities. A SWOT matrix was used to present the identified strengths, weaknesses, opportunities and threats of the tourism development in the Utsjoki living lab. We were able to identify the main needs for developing cultural tourism in Utsjoki.

The participants shared some existing good practices around the development of sustainable cultural tourism. A tree tool was used to evoke creative thinking on the opportunities and imagination of sustainable cultural tourism for the future of Utsjoki.

The participants saw the need to develop cultural tourism in Utsjoki, as it would bring new content to the municipality’s tourism and would not be as seasonal as nature-based tourism. We were able to discover the main needs and problems, for example, tourists don’t have enough information about existing services in Utsjoki, how to act in natural surroundings, how to dress appropriately, etc. The participants highlighted that one of the possible solutions would be an App that can gather all the necessary information about Utsjoki in the same place. That would make it easier for tourists to access the information.