Inception Meeting to present the Living Lab of City of Split metropolitan area

The Inception meeting and the establishment of a Sustainable and resilient cultural tourism Living Lab (LL) was held on February 11, 2021. The session was led by Dr Ante Mandić, the LL manager and Dr Lidija Petrić, the WP and team leader at the Faculty of Economics, Business and Tourism, University of Split.

The LL was established as a part of the SmartCulTour HORIZON2020 financed project discussing how cultural tourism can foster sustainable and resilient development of European regions.

LL are community-based and objective-driven entities, incorporating multi-stakeholder participation and engagement and representing the perspectives and interests of all the key actors of the destination. The concept uses place-based community and participatory stakeholder approaches to identify local needs and main intervention priorities. This LL focuses on creating an incentive environment for the development of cultural tourism.

Engaging local stakeholders, including tourism boards, tourism businesses, cultural institutions, NGOs and communities, this LL will foster co-creation, co-innovations and bottom-up solutions to design and inaugurate interventions for leveraging cultural tourism at the destination level.

Currently, the LL involves fifteen stakeholders who actively participate in the development of LLs long-term goals and priorities.

Following the fruitful discussion during the inception meeting, the stakeholders were invited to participate in the focus groups to discuss the current state and the future of cultural tourism development. More information about the conclusions of the focus groups and the goals and priorities with this LL you can read in our next post.