Split

UNESCO Global Capacity Building Programme – Intangible Cultural Heritage and Sustainable Cultural Tourism in Split Living Lab

As part of Split’s Living Lab activities, the Faculty of Economics, Business and Tourism from the University of Split (FEBT), in collaboration with UNESCO, has organized a workshop focused on intangible cultural heritage (ICH) and sustainable cultural tourism. The workshop is focused on the capacity building of the local stakeholders on the UNESCO Convention for the Safeguarding of the ICH, emphasizing participatory inventory and awareness-raising on ICH. It aims to introduce the stakeholders to the key concepts of the Convention, its ethical principles, and methods of participatory inventory of ICH, and raise the awareness of the local community on the ICH’s richness and its potential in the context of sustainable cultural tourism development. The program has been planned as a four-part: two online and two live meetings. The manager of all four modules is Mrs Tamara Nikolić Đerić, PhD, a longtime UNESCO facilitator.

The first part of the program was organized on Monday (February 21) via the Zoom application. The focus was on identifying and inventorying local knowledge for cultural tourism development. There were approximately 20 LL participants, and it lasted 2 hours. The Convention on the Preservation of the ICH, its ethical principles, and participatory inventory methods were discussed during the workshop. After the theoretical part, the LL participants prepared a questionnaire for the participatory inventory of ICH under the facilitator’s supervision. Then, from February 21 to March 1, LL participants were given the task to identify one ICH element and conduct at least one interview with local community members in preparation for the next part of the workshop program. During the process, they were continuously supported by the facilitator.

On March 4, in the hotel President, in the city of Solin, the second part of the workshop took place. It was dedicated to the inventory of ICH. During the first half of the daily program, incentivisation processes were discussed among LL participants, emphasizing the challenges and opportunities identified while working together with the local communities. In the second half of the program, the meeting of LL participants and invited local community members from Solin was organized. They worked together on the development of the ideas.

The third part of the workshop happened on March 15, online (via the Zoom application). The main topic was raising community awareness of heritage potential in sustainable cultural tourism development. Also, the principles of the Convention on raising awareness of ICH were argued at the workshop. In addition to good practices and the potential that heritage offers to local communities, the necessity to be aware of the dangers that threaten heritage preservation and sustainable tourism development was emphasized. After the introductory theoretical part, an action plan for the pilot project was created.

Finally, the fourth part of the workshop is planned to occur in Split on April 4-5. During the two-day program, in collaboration with the local artists, LL participants will co-create the campaigns to raise awareness of ICH. Results are going to be presented publicly at the online event in May.

Panel rasprava – Doprinos turizma uključivom rastu

Dana 21.10. 2021. godine Katedra za turizam i gospodarstvo pri Ekonomskom fakultetu Sveučilišta u Splitu, u suradnji s Living Lab-om osnovanim u okviru aktivnosti HORIZON 2020 projekta SmartCulTour, organizirala je virtualnu panel raspravu povodom  Svjetskog dana turizma, čija je središnja tema ove godine bila „Doprinos turizma  uključivom  rastu“  (Tourism for inlcusive growth).

Moderator panela je bio doc.dr.sc. Ante Mandić, član Katedre za turizam i gospodarstvo na Ekonomskom fakultetu u Splitu te voditelj SmartCulTour living laba. Panelisti su bili prof.dr.sc.Lidija Petrić s Ekonomskog fakulteta u Splitu, mr.sc. Mirko Petrić  s Instituta za društvena istraživanja „Ivo Pilar“, Goran Rihelj, turistički novinar i bloger, osnivač turističkog portala turizam.hr i Zvonimir Kuliš, asistent na Katedri za turizam i gospodarstvo.

Prof. Petrić je održala uvodno predavanje na temu „Turizam kao prilika ili prijetnja uključivom rastu“, kojim je sudionike upoznala s teorijskim konceptom uključivog rasta, njegovom povezanošću  s ciljevima održivog razvoja do 2030.g. (UN SDG goals) te modalitetima primjene koncepta u inozemnoj i domaćoj turističkoj razvojnoj praksi.  Temom pod naslovom „Turizam i društvene vrijednosti kulture“ mr.sc. Mirko Petrić  je kroz primjere domaće prakse ukazao na  često poguban utjecaj turizma na kulturu i identitet lokalne zajednice kao i na nastojanja da se uspostavom lokalnih vrijednosnih lanaca ponude takvi utjecaji minimiziraju.  Goran Rihelj, turistički novinar i bloger, osnivač turističkog portala turizam.hr , kroz temu pod naslovom  „Turizam u manje razvijenim područjima RH“ , dao je prikaz brojnih dobrih primjera turističke valorizacije lokalnih sadržaja s naglaskom na kontinentalna, mahom slabije razvijena područja RH, ukazavši na potencijal turizma da ublaži probleme nerazvijenosti, dok je  Zvonimir Kuliš kroz predavanje pod naslovom „Stavovi lokalne zajednice o razvoju kulturnog turizma“ upoznao sudionike panela s rezultatima anketiranja stanovnika Splita, Trogira, Kaštela, Solina, Klisa, Dugopolja i Sinja o njihovoj percepciji razvojnih potencijala kulturnog turizma u navedenim gradovima/općinama. Ovo je istraživanje inače provedeno u okviru projekta HORIZON 2020 SmartCulTour, na kojem je Ekonomski fakultet  projektni partner, a koji se bavi učincima kulturnog turizma na razvoj urbanih, ruralnih i perifernih područja EU.

Nakon održanih uvodnih predavanja,  brojni studenti kao i vanjski sudionici panela su nizom pitanja razvili konstruktivnu polemiku pokazujući veliki interes kao i zavidnu razinu informiranosti o temi panela, tražeći od panelista komentare i odgovore na pitanja u vezi  prekomjernog turizma, rasta i razvoja, uloge lokalne zajednice u razvoju turizma, itd. Panel je, zbog interesa sudionika, umjesto predviđenih sat i pol, trajao gotovo dva i pol sata, iznjedrivši prijedlog samih sudionika da ovakvih rasprava bude i više te da se studenti aktivno  uključe u proces podizanja svijesti u lokalnim zajednicama o koristima i troškovima razvoja turizma, što je došlo kao inicijativa iz redova samih studenata studijskih programa turizma.

Inception Meeting to present the Living Lab of City of Split metropolitan area

The Inception meeting and the establishment of a Sustainable and resilient cultural tourism Living Lab (LL) was held on February 11, 2021. The session was led by Dr Ante Mandić, the LL manager and Dr Lidija Petrić, the WP and team leader at the Faculty of Economics, Business and Tourism, University of Split.

The LL was established as a part of the SmartCulTour HORIZON2020 financed project discussing how cultural tourism can foster sustainable and resilient development of European regions.

LL are community-based and objective-driven entities, incorporating multi-stakeholder participation and engagement and representing the perspectives and interests of all the key actors of the destination. The concept uses place-based community and participatory stakeholder approaches to identify local needs and main intervention priorities. This LL focuses on creating an incentive environment for the development of cultural tourism.

Engaging local stakeholders, including tourism boards, tourism businesses, cultural institutions, NGOs and communities, this LL will foster co-creation, co-innovations and bottom-up solutions to design and inaugurate interventions for leveraging cultural tourism at the destination level.

Currently, the LL involves fifteen stakeholders who actively participate in the development of LLs long-term goals and priorities.

Following the fruitful discussion during the inception meeting, the stakeholders were invited to participate in the focus groups to discuss the current state and the future of cultural tourism development. More information about the conclusions of the focus groups and the goals and priorities with this LL you can read in our next post.