Capacity Building Workshop on Sustainable Cultural Tourism Destination Management for the Utsjoki Living Lab

If you are interested in learning how UNESCO works for sustainable cultural tourism destination management on a local level, now you have an excellent opportunity to join workshops online and on-site in Utsjoki as part of the SmartCulTour project!

As a partner in the H2020-funded project SmartCulTour, UNESCO is delivering a sustainable tourism capacity building and networking activity that brings together culture, heritage and tourism stakeholders from Utsjoki.

The two-part programme will include an online learning session introducing UNESCO’s approach to sustainable cultural tourism destination management, and a more practical workshop centred around the UNESCO World Heritage Sustainable Tourism Toolkit, with a focus on “Communicating with visitors/interpretation” and “Digital media and marketing”. As a follow-up to the learning programme, an interactive virtual session will be organized, providing opportunities for further reflections and exchanges.

The programme:

  • An online learning session introducing UNESCO’s approach to sustainable cultural tourism destination management on 26.4. at 14-16 (Zoom link will be send later for those who are registered).
  • A more practical onsite workshop centred around the UNESCO World Heritage Sustainable Tourism Toolkit, with a focus on “Communicating with visitors/interpretation” and “Digital media and marketing” on 12.5. at 9-16. This will be held in Holiday Village Valle (CANCELLED AND MOVED TO AUTUMN 2022 – DATE TO BE ANNOUNCED).
  • As a follow-up to the learning programme, an interactive virtual session will be organized, providing opportunities for further reflections and exchanges on 25.5. at 14-16. (Zoom link will be send later for those who are registered).

Register here: https://forms.gle/T4z2Rem59gHwHyeP6

We look forward to seeing you!

For further information you can contact: mira.alhonsuo@ulapland.fi

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