On 24 and 25 May, Utjoski’s living lab hosted one of the six exchanges programmed between the LLs of the SmartCulTour project. On this occasion, the Huesca and Scheldeland living lab managers and main stakeholders visited Finland to learn the methodologies and see the interventions made by their Finnish counterparts first hand. This was a great opportunity to share unique experiences to enrich and improve the quality of tourist services in the project’s regions.
On the first day, one of the main stakeholders of the Utsjoki living lab gave their visitors a guided tour to see the cultural and tourist attractions of the area and learn more details, in particular about the Sami culture that the Utsjoki LL is focusing on in their analysis. In the afternoon, the group tested the Placemaking Method for the first time in the project. The method uses a working dynamics approach to favour connexion between tourists and their surroundings and enhance the services they demand and the experiences they enjoy at their tourist destinations.
The next day was devoted to a working session with some of the LL stakeholders, giving the Spanish and Belgian teams the chance to learn more about the work in Utsjoki and exchange opinions with the Finnish participants. They all took part in a working meeting focused on improving tourist proposals previously designed for the territory. They also examined the major results of the tourist survey to identify the strengths and weaknesses of Utsjoki as a sustainable cultural tourist destination.
Scheldeland will be hosting the next exchange in June later this month, followed by another exchange in Huesca in October 2022.
The WP7 of SmartCulTour is specifically designed to engage with diverse stakeholders through a participatory approach using of a set of service design and arts-based tools/methods. The aim is to improve inclusiveness and resilience for cultural tourism change in Europe. There are four tasks under the WP7:
Task 7.1 Co-design workshops with cultural tourism stakeholders
Task 7.2 SmartCulTour Game
Task 7.3 SmartCulTour Toolkit for cultural tourism policy development
Task 7.4 Strategic roadmap for cultural tourism change
At the current stage of the project, the SmartCulTour partners are focusing on Task 7.1, which aims to assist the living labs (LLs) by suggesting, testing and facilitating the use of a set of tools and methods that can potentially help cultural tourism policy development. To achieve this aim, there are two main objectives:
Co-designing a menu that utilises a set of service design and art-based tools/methods for cultural tourism stakeholder consultation and engagement, and thus potentially influencing the policy development of cultural tourism.
Carrying out a series of participatory workshops in the LLs with a wide range of local stakeholders. The workshops will implement and further develop the menu using a bottom-up approach.
Figure 1 The double-diamond model in the SmartCulTour living lab context
Task 7.1 lies in the first part of the double-diamond, that is, identifying and clarifying the needs of each LL (see Figure 1). Therefore, the set of tools/methods that the SmartCulTour partners are developing will contribute to the first diamond, and the focus is placed on empathy building and empathic engagement. Taking into consideration the impact of the COVID-19 pandemic, the set of tools/methods will support the use in both physical and virtual environments. More importantly, the LLs will be engaged in co-designing the set of tools/methods in order to ensure that the end results meet their diverse needs and serve as a menu for the local stakeholders to choose. In most of the LLs, experiments have been done on how to do this in a participative way (see Figure 2), especially in relation to stakeholder engagement but also in identifying the qualities they can bring to the table as experts on (aspects of) their destination, but also the expertise WP7 specialists should bring. The menu is expected to be available as D7.1 on the SmartCulTour website by August 2021. It will serve as a living document, constantly evolving to keep pace with the LLs’ needs throughout the lifecycle of the project.
Figure 2 Engaging participants using service design tools and methods in the Utsjoki living lab
For Task 7.2 the first game prototypes have been tested. In game development, getting the aims and rules right are crucial to make a serious game attractive but also to make sure the discussion is on the topic we need. In the game, players will take on different roles in developing cultural tourism in a destination by exploring several development scenarios together from a multitude of stakeholder viewpoints. We expect to have it ready on schedule and look forward to playing it! Figure 3 presents a recent prototype of the game.
Figure 3 The recent SmartCulTour game prototype.
Task 7.3 and 7.4 in many ways are a follow up to 7.1, WP3, 4 &5 and will evolve in the next 6 months to a balanced set of tools need for cultural tourism policy development. Obviously, the LLs are excellent playgrounds for experiments in how to use and combine the tools developed in (and outside) SmartCulTour.